thewhitecrab.com
NOSH
Brand identity
Nosh
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BRANDING & MARKETING STUDIO · EST. SURAT
Brands thatrefuse toblend in.
Branding & Logo✦Social Media✦Website Design✦Packaging & Label✦Reels & Motion✦Personal Brands✦Branding & Logo✦Social Media✦Website Design✦Packaging & Label✦Reels & Motion✦Personal Brands✦
Trusted by founders across India & beyond
NoshNoshKhajurbhaiKhajurbhaiStonelleStonelleJob JunctionJob JunctionAarna by C.B.Aarna by C.B.PrarambhPrarambhTBSTBSKelaKrunchKelaKrunchNaturByteNaturByteFlorenzeFlorenze
01 / SELECTED WORK
Recent crabs
in the wild.
Grouped by what we did. Click into any project to see the full story.
branding-logo
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thewhitecrab.com
NOSH
Brand identity
Nosh
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thewhitecrab.com
KHAJUR
BHAI
Identity & packaging system
Khajurbhai
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thewhitecrab.com
KHAJUR
BHAI
Identity & packaging system
Khajurbhai
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thewhitecrab.com
STONELLE
Brand identity
Stonelle
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thewhitecrab.com
STONELLE
Brand identity
Stonelle
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thewhitecrab.com
JOB
JUNCTION
Brand identity
Job Junction
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thewhitecrab.com
JOB
JUNCTION
Brand identity
Job Junction
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packaging-label
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thewhitecrab.com
KHAJUR
BHAI
Identity & packaging system
Khajurbhai
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thewhitecrab.com
KHAJUR
BHAI
Identity & packaging system
Khajurbhai
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thewhitecrab.com
KELA
KRUNCH
Identity & packaging
KelaKrunch
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thewhitecrab.com
KELA
KRUNCH
Identity & packaging
KelaKrunch
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thewhitecrab.com
FLORENZE
Packaging & label system
Florenze
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thewhitecrab.com
FLORENZE
Packaging & label system
Florenze
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web-design
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thewhitecrab.com
TBS
Identity & website
TBS
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thewhitecrab.com
TBS
Identity & website
TBS
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thewhitecrab.com
KHAJURBHAI
STORE
Online store
Khajurbhai
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thewhitecrab.com
KHAJURBHAI
STORE
Online store
Khajurbhai
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thewhitecrab.com
NATUR
BYTE
Website design & build
NaturByte
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thewhitecrab.com
NATUR
BYTE
Website design & build
NaturByte
VIEW CASE STUDY
02 / WHAT WE DO
Four things,
done obsessively.
We don’t do everything. We do these four — and we do them like the brand belongs to us.
01
Branding & Logo
Positioning, naming, logo, type, colour and motion — the whole system, built to scale from a signboard to a busy reel.
6–8 WEEKS
→
02
Branding & Logo
Positioning, naming, logo, type, colour and motion — the whole system, built to scale from a signboard to a busy reel.
6–8 WEEKS
→
03
Content Creation & Production
Concepts, scripts, shoots, edits and publishing — for brand accounts and for personal brands. Shot and cut in-house.
ONGOING RETAINER
→
04
Content Creation & Production
Concepts, scripts, shoots, edits and publishing — for brand accounts and for personal brands. Shot and cut in-house.
ONGOING RETAINER
→
05
Website Design & Development
Sites, landing pages and stores that look like the brand and convert like the strategy. Designed, written and built in-house.
4–6 WEEKS
→
06
Website Design & Development
Sites, landing pages and stores that look like the brand and convert like the strategy. Designed, written and built in-house.
4–6 WEEKS
→
07
Packaging & Label Design
Boxes, labels, pouches and the unboxing in between. Structure, artwork, compliance and print-ready files — signed off at the press.
4–7 WEEKS
→
08
Packaging & Label Design
Boxes, labels, pouches and the unboxing in between. Structure, artwork, compliance and print-ready files — signed off at the press.
4–7 WEEKS
→
03 / KIND WORDS
What it feels like
to work with us.
"
Replace this with a real testimonial from Testimonials → edit. Keep it to two or three sentences.
Client nameFOUNDER · BRAND
"
Replace this with a real testimonial from Testimonials → edit. Keep it to two or three sentences.
Client nameFOUNDER · BRAND
"
Replace this with a real testimonial from Testimonials → edit. Keep it to two or three sentences.
Client name twoDIRECTOR · BRAND
04 / THE STUDIO
Small studio.
Sideways thinking.
A team of five in Surat. We pick a handful of clients each quarter and treat their brand like an obsession.
52+
Brands built
14
Countries shipped to
1
Crab in the logo
05 / THE JOURNAL
Notes from
the side.
BRANDINGIT'S NOT
THE LOGO.
THE LOGO.
Your logo isn’t the problem
Nine times out of ten, the thing a founder wants redesigned is the one thing that is working.
Read →PACKAGING200
PIXELS.
PIXELS.
Design your label at 200 pixels first
Most Indian packaging is now bought as a thumbnail on a delivery app. Design for that, then for the shelf.
Read →PRODUCTIONONE DAY.
ONE
MONTH.
ONE
MONTH.
How we batch a month of content in one day
The schedule we run for creator clients — hour by hour, including the parts that go wrong.
Read →